COMMERCIAL

To fuel its rapid expansion across Vietnam's high-density urban centers, 24/7 fitness chain The New Gym partnered with Spirit to bring ultra-durable cardio and strength equipment to its clubs. Tailored specifically for a younger, trend-conscious demographic, the intuitive and resilient machines handled round-the-clock foot traffic while minimizing maintenance downtime. This long-standing collaboration enabled the brand to deliver a reliable, high-energy workout experience that reinforced its standing as a premier accessible fitness destination.